The best way to describe this rub would be red and rich. With the distinctive taste of chilli pepper, garlic and onion, sugar and paprika, this scrumptious spice combo is the premier way to get that perfect pop of flavour out of your red meat. Whether you're cookin' up T-bones, burgers or even London broils, Cow Cover is the best way to get the most flavour from your beef. But it goes further than that, it marries well with pork as well. Used in conjunction with our Dirty Bird Rub it has scored 2 perfect scores in the competitive world of BBQ. This is a must-have rub for the serious BBQ and grilling fan.